One of our speakers at the Dealing with the Media and Fighting Like You Mean It seminar last Friday gave us this tip for dealing with the media the next time they catch you coming out of the courtroom. Answer five questions for them:
Who are you? (What is your name? Spell it.)
What happened in court?
What does that mean?
How is your client doing?
What happens next?
Then thank them and end the interview. This gives the reporters and cameramen something to take back to their boss so they don’t have to hound you, but doesn’t add any fuel to the publicity fire.